The Project

For iCanvas, we collaborated with UX and brand teams to redesign the shopping experience for an expansive catalog of specialty printed artwork. The scale of the collection, paired with extensive customization options, required thoughtful navigation and product detail systems that made browsing feel intuitive and exploratory. To support the rebrand, we created a celebrated, yet restrained visual language that let the artwork stay the focal point. Accents of vibrant lifestyle imagery transformed generic product mockups into aspirational interior moments that inspired decor, discovery, and highlighted the platform’s diverse artist community.